Conduct cross campaigns to generate greater response

Our data contain both email and postal records by interest and geography segment, allowing marketers to conduct both offline (postal) and online (email) campaigns that complement direct marketing efforts.

Prototype with email and then conduct direct mail campaigns

Once, a target segment is defined, conduct online campaigns against them, then review response results. Based on the responses, use same records to expand offline campaigns (direct mail) to those segments that offered most conversion. This results in generating a significantly higher conversion and ROI than traditional approach.

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